Digital marketing is increasingly becoming more popular as a means of reaching more prospects and promoting your golf club in this digital era. A survey carried out in 2018 indicated that 94 percent of golfers have a smartphone, which is a huge increase from the 81 percent witnessed four years prior. All surveyed golfers under 60 years agreed they have a smartphone, while 89 percent of those over 60 years stated that they have a smartphone device, an upgrade from 62 percent in 2014.
This increased adoption of mobile technology helps golf clubs easily engage golfers and communicate important information like bonuses or events to a wide range of prospects and members. To enjoy all the benefits that come with social media and digital platforms for advertising, you’ll need the services of a golf marketing company.
The following are some reasons why your golf club needs a golf marketing company.
Most golfers visit websites to read the latest golf news and access tour content. Although most use mainstream media like Sky Sports, BBC, and even newspapers for these contents, having a website and a news section will help you gain wide traffic to your site, which can convert to members. A good golf marketing company will ensure your website is optimized so it can convert visitors.
A good golf marketing company utilizes major digital platforms like Facebook, Instagram, and Twitter, to promote the golf club. They engage other channels to cover your products in several articles besides regularly publishing content on your club’s social platforms. Furthermore, a good golf course marketing company will initiate YouTube-based advertising and utilize WhatsApp broadcast group messaging to connect and communicate directly with your club’s loyal customers.
Golf clubs that plan to attract more golfers have to ensure they stay relevant and updated through digital platforms and all major marketing channels. By employing the use of websites for their marketing strategy, they make golf booking easier for their members. While some golfers that are club members book a round of golf by calling a pro shop or use their club’s online software, other non-club golfers employ online tee time services. However, younger golfers prefer using digital systems compared to the advanced golfers who prefer the traditional methods, including the use of the telephone. A good golf marketing company will explore all necessary channels to create an all-encompassing strategy for reaching your wide range of members according to their preference in accessing information.
Handle Online Reviews
Golf clubs can utilize online review sites and services for effective customer acquisition. Most golfers see online reviews as an unbiased opinion of people who have visited your club and experienced its amenities. So, they pay attention to these reviews, which in some cases help them decide on new courses to play, especially for non-club members looking to access certain areas of interest in the course. Therefore, a good golf marketing company can help set you up to these review sites so your club can have a wider reach and gain more customers.
Presently, several businesses across all sectors are adopting digital marketing strategies for reaching a wider audience. Now is the best time for your golf club to adopt measures to gain more traffic on its site or get a website if they haven’t. It’d be best to hire a golf marketing company to utilize all social media marketing and other marketing tactics to increase membership and generate more revenue for your golf club.